Jürgen Friedrich

Jürgen Friedrich is Managing Partner and Practice Lead for Adaptive Industrial Systems & Physical AI at DXC AdvisoryX, driving the convergence of AI, robotics, and industrial operations across Europe's automotive and manufacturing sectors. As European Lead for DXC's Industry Hub Automotive & Manufacturing and the AI Customer Innovation Program, he works with OEMs, tier-1 suppliers, and industrial companies to translate Physical AI from vision into deployable value. With deep expertise in smart factory transformation, agentic systems, and operational resilience, Jürgen brings a practitioner's perspective to the intersection of technology strategy and industrial reality.