Founding Partner

Mercedes-Benz AG

Leading the world in luxury vehicles and innovative mobility solutions.

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Logo

The official logo of Mercedes-Benz AG

Partner Since

May 2016 (16 progs.)

Active Programs

Prog. 1
...
Prog. 2025
Prog. 2026

Overview

The most important information about Mercedes-Benz AG

Location

Mercedes-Benz AG‘s headquarter is located in Stuttgart, DE

STARTUP AUTOBAHN was founded in 2016 by Mercedes‑Benz, formerly Daimler, in cooperation with the innovation platform Plug and Play, the research factory ARENA2036 and the University of Stuttgart. This has resulted in an entire innovation network around the globe - with programmes in the United States, China, India, South Korea and now also in Canada. Since its foundation, a growing number of industrial partners and startups from all over the world have benefited from the STARTUP AUTOBAHN. Several technologies from the network have already been integrated into Mercedes-Benz series-production vehicles.

As STARTUP AUTOBAHN team at Mercedes-Benz, we mediate between startups and Mercedes-Benz AG, combining specific technological expertise with comprehensive automotive expertise. The aim is to find out within a short period of time whether Mercedes-Benz and start-ups can join forces to form collaborations and partnerships. The strategic fit at Mercedes-Benz and the maturity level of a start-up technology are decisive here.

Employees of Mercedes-Benz AG

Meet the individuals who form the backbone of Mercedes-Benz AGs collaboration at STARTUP AUTOBAHN and their colleagues who join this years Expo experience.

Executives of Mercedes-Benz AG

The leadership team of Mercedes-Benz AG who is part of this years Expo.

Catch Mercedes-Benz AG live!

Want to know where you can connect with Mercedes-Benz AG at Expo 2026? This agenda highlights all the specific times and locations they'll be present.

01:55PM

11:55 AM (UTC)

5 min

Keynote
Mobility

Opening Keynote

hosted with Mercedes-Benz AG

02:00PM

12:00 PM (UTC)

15 min

Panel

10 Years of Startup Autobahn

hosted with ARENA2036, Mercedes-Benz AG, Universität Stuttgart and Plug and Play Tech Center

03:40PM

01:40 PM (UTC)

5 min

Pitch Session
Production
Physical AI

Startup Pitch: Ramblr

hosted with Mercedes-Benz AG and Ramblr

03:45PM

01:45 PM (UTC)

5 min

Pitch Session
Production

Startup Pitch: Frickly Systems

hosted with Mercedes-Benz AG and Frickly Systems

04:10PM

02:10 PM (UTC)

5 min

Pilot
Mobility

Pilot Presentation

hosted with Mercedes-Benz AG and Pulsetrain

04:25PM

02:25 PM (UTC)

5 min

Pitch Session
Enterprise

Startup Pitch: QpiAI

hosted with Mercedes-Benz AG and QpiAI

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