Leading the world in luxury vehicles and innovative mobility solutions.
STARTUP AUTOBAHN was founded in 2016 by Mercedes‑Benz, formerly Daimler, in cooperation with the innovation platform Plug and Play, the research factory ARENA2036 and the University of Stuttgart. This has resulted in an entire innovation network around the globe - with programmes in the United States, China, India, South Korea and now also in Canada. Since its foundation, a growing number of industrial partners and startups from all over the world have benefited from the STARTUP AUTOBAHN. Several technologies from the network have already been integrated into Mercedes-Benz series-production vehicles.
As STARTUP AUTOBAHN team at Mercedes-Benz, we mediate between startups and Mercedes-Benz AG, combining specific technological expertise with comprehensive automotive expertise. The aim is to find out within a short period of time whether Mercedes-Benz and start-ups can join forces to form collaborations and partnerships. The strategic fit at Mercedes-Benz and the maturity level of a start-up technology are decisive here.
Meet the individuals who form the backbone of Mercedes-Benz AGs collaboration at STARTUP AUTOBAHN and their colleagues who join this years Expo experience.
The leadership team of Mercedes-Benz AG who is part of this years Expo.
Want to know where you can connect with Mercedes-Benz AG at Expo 2026? This agenda highlights all the specific times and locations they'll be present.
01:55PM
11:55 AM (UTC)
5 min
hosted with Mercedes-Benz AG
02:00PM
12:00 PM (UTC)
15 min
hosted with ARENA2036, Mercedes-Benz AG, Universität Stuttgart and Plug and Play Tech Center
03:40PM
01:40 PM (UTC)
5 min
hosted with Mercedes-Benz AG and Ramblr
03:45PM
01:45 PM (UTC)
5 min
hosted with Mercedes-Benz AG and Frickly Systems
04:10PM
02:10 PM (UTC)
5 min
hosted with Mercedes-Benz AG and Pulsetrain
04:25PM
02:25 PM (UTC)
5 min
hosted with Mercedes-Benz AG and QpiAI