NXRT develops mixed reality software that turns physical vehicles and products into immersive experiences for a more efficient sales, marketing & training process.
NXRT is a Vienna-based software company specializing in mixed reality solutions for industrial and automotive applications. The platform enables companies to digitize physical products such as vehicles or all kind of physical products and enable an interactive, scalable virtual experiences that can be used across sales, marketing & training workflows. By combining mixed reality hardware with spatial computing, NXRT allows users to explore, configure, and operate complex products in a controlled and repeatable environment. The system is designed for ease of deployment across global organizations, including dealer networks, training centers, and marketing teams. Typical use cases include product training or sales presentations within dealerships.